The Ugg brand's deal with "it girl" Alexa Chung, who recently introduced her Spring/Summer collection with her Preen collection, suggests she aims to combine cool style with urban "it girl" style.
In an interview with British Vogue magazine, Chung'a Ugg boots evoke being at home and having fun with friends. Chung said he was therefore very happy to manage Ugg's new campaign and that his teammates were adapting to the relaxed and fun atmosphere of the brand.
Alexa Chung has previously appeared in campaigns for famous brands such as Marks & Spencer and Longchamp.
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