Three generations of Kardashian in the same campaign

Three generations of Kardashian are involved in Fendi's private project.

Kim Kardashian appeared on camera as a family for Fendi's special campaign with her mother Kris Jenner and daughter North West. The campaign is celebrating the 10th anniversary of the Peekaboo bag.

Silvia Venturini, one of the brand's creative directors, and her daughters were among the first of the campaign named after #MeandMyPeekaboo. Soon a video featuring the Kardashian family will be shared online.