According to data analyzed by fashion search engine Lyst and Business of Fashion, the Balenciaga brand has surpassed Gucci to become the new holder of the title of 'hot brand'.
Lyst and Business of Fashion, which reviewed 4.5 million data based on calls and sales, announced that Gucci was number one in the second quarter of 2017. However, Gucci is second in the list of most in-demand brands with new data, with White in third, Vetements fourth and Givenchy fifth.
The exhibition, which opened in London in honour of Balenciaga's 100th anniversary, is still ongoing.
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