Puma's Swan Pack collection was shot in Turkey last week by Bone Magazine. The creative representatives were Serel Locali and Best Kökdemir.
The black-and-white color palette used in the collection, glittering materials and feather patterns stand out. Sereli stated that there is no other place for Puma to work so willingly because it is a brand that one of her favorite artists, Rihanna, also works with. The slogan in this work #busensin."
The "This Is You" campaign, which began in the fall-winter season of 2016, brought together many powerful women from different fields and highlighted their stories of courage and self-confidence.
The collection, which is the campaign face of Serel Locali and Beste Kökdemir, will also be on sale in Turkey from February.
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