Coach is preparing to design a special collection this time with brand ambassador Selena Gomez. This time, the brand puts Selena Gomez in the designer chair, aka Instagram's most followed celebrity.
Coach's attack is likened to Tommy Hilfiger's collections with Gigi Hadid.
The collection, led by Selena Gomez, will be on sale in the fall season. Gomez, who has worked with the brand since 2016, reportedly boosted Coach's sales by 50 percent and liked ones on his Instagram posts rose 81 percent.
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