Jennifer Lopez posing for a picture
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New campaign from Jennifer Lopez

Guess watches collaborated with Jennifer Lopez as the brand face of 2018.

The artistic director of the campaign shoots featuring Jennifer Lopez was Paul Marciano, founder of the Guess brand, and photographer tatiana gerusova. The shoot is inspired by Lopez's identity as an actor and singer in Las Vegas and Hollywood.

Describing Lopez as an "iconic and successful artist," Paul Marciano added, "As Jennifer's influence continues to grow, this campaign expresses that women are getting more beautiful and developing their talents as they gain life experience."

The watch with pink straps and crystal stones costs 770 TL.

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