Kivanc Tatlitug wearing a denim jacket
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Jean lessons from Kıvanç Tatlitug

Mavi reunited with Kıvanç Tatlıtuğ for the advertising campaign after 4 years.

"This is how you wear Jeans" in the new photos, he says, capturing the denim ten denim trend that identifies with him with a slogan printed jean jacket.

Serenay Sarıkaya, Kerem Bursin and Ilker Kaleli previously took part in the brand's campaigns.

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