The new H&M designer collaboration will take place with Erdem, the London-based designer beloved by celebrities and fashion lovers. The ERDEM x H&M collection will be available in selected stores worldwide and at hm.com from November 2nd.
Erdem designed a brand new women's collection for H&M and a men's collection for the first time in her career. Erdem believes in the power of beauty and offers references and personal narratives from the past in every piece he designs. Erdem will design a very special collection by reflecting and reinterpreting the design themes of some of the most famous collections for ERDEM x H&M by playing with the prints, fabrics and delicate craft that have earned him his reputation.
"I am very happy to collaborate with H&M and explore my work on a completely different scale, including a menswear collection that I have never done before," the renowned designer said of the collection.
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