a person in a hat and scarf

H&M Studio SS21

Mixed with the timeless decency of magical explorers and daring Dreamers, the collection combines Star Pieces of powerful tailoring with versatile modern day wear. Made from sustainably sourced materials, the key pieces of this collection are jacquard knitted sweater, black fringed velvet dress and VEGEA leather over-the-knee black boots. Inspired by treasure and aquatic creatures, the electric color palette of coral orange and neon yellow is offset by neutral shades of beige and black.


H&M Studio parts are designed with the logic of valuing forever, so for the first time, H & M Studio customers are invited to discover valuable pieces from past collections. A selection of special archive pieces will be available at two H&M stores worldwide -- Mitte in Berlin and Sergels Torg in Stockholm. Customers are also invited via H & M social media channels to revisit their favourite tracks from previous studio collections or combine previous Studio tracks with their newly found SS21 treasures.


"The muse of the SS21 collection finds every day an adventure and fantasy. The collection is an arrangement of upbeat looks that will make you feel comfortable and secure. Versatile silhouettes go hand in hand with strong tailoring to create fun pieces that our customers value forever."H&M creative consultant Ann-Sofie Johansson says.

Bonus: Dior Spring-Summer 2021 Haute Couture: A Tarot Inspired Collection


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