This season, Gucci travelled to Rome, led by its creative director Alessandro Michele, to shoot for the new campaign alongside renowned British photographer Mick Rock, who has previously worked with the likes of Lady Gaga and Duft Punk. The photos taken were made in the natural environment and this unfiltered advertising campaign was called 'Roman Rapsodisi'.
The use of the apartments and parks where the people of Rome live in the photos taken as part of the advertising campaign has made the campaign more intimate and vibrant. The fact that the photos taken are natural also tells us more about the spirit of the campaign.
"The energy I got from the clothes helped me a lot," Mick Rock said of the filming of Gucci's campaign. Because they're all so gorgeous and so colorful. Then there is Alessandro, who is open to all ideas and gives me strength."
The commercial will begin airing on October 1.
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