Top model Bella Hadid, 20, takes part in a fashion show almost every day at New York Fashion Week. Hadid, who has taken her modeling career from catwalks to the advertising industry, announced that after Bulgari, she was also a brand ambassador for the TAG Heuer brand. Among the brand's previous ambassadors before Hadid are Tom Brady, Cara Delevingne, Chris Hemsworth and David Guetta.
TAG Heuer, known for its world-famous Swiss watches, said in a statement that they aim to introduce millennials represented by Hadid to watch culture. Biver, a representative of the brand, which produces watches worth an average of $900, said its prices are more accessible than other watch brands such as Hublot. Working with Bella Hadid, especially in developing media strategies, will give the brand a boost, officials said.
Bella Hadid's intense pace
Bella Hadid, who held a press conference for TAG Heuer as soon as she landed on the Oscars de la Renta catwalk yesterday, noted the intense pace she was in, saying, "I had blue makeup on my face just five minutes ago." Hadid appeared at the Alexander Wang, Carolina Herrera, Prabal Gurung and Oscar de la Renta fashion shows during New York Fashion Week, which began four days ago. She also made sure to support her sister Gigi Hadid on the catwalk of the Gigi x Tommy fashion show in Los Angeles over the weekend.
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