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Announces the color of Pantone 2018

Inspired by the revival of nature last year, Pantone is inspired by the cosmic world and the future this year. The Color Institute has set the color of 2018 as purple, which it calls 'ultra violet'.

In a statement, the institute said that color selection evokes a mystical and spiritual power, relaxing the mind in today's chaos and therefore using purple and shades in many meditation areas.

Leatrice Eiseman, President of the Institute, said, "We live in an age where creativity and imagination are required. This blue undersized purple reveals awareness of the hidden power within us."

Pantone, inspired by nature last year, marks the future with ultraviolet this year.

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